Steer brands into the future with TME

We consult brand companies in working the strategic switches for growth and to implement them consequently. In this respect it is vital to know the increasingly demanding strategic and operative challenges:

• More demanding consumers
  Consumers are - also due to the permanently increasing digitalisation - better informed and change their preferences quicker. Moreover their wishes are becoming more differentiated.
• More complex brand leadership
  The general brand orientation of consumers increases while at the same time the loyalty towards the single brands is decreasing.
• Competing clients
  Wholesale clients increasingly take over hybrid roles and sell competing store brands. Online portals increasingly put pressure on business clients regarding price as well as service standards and motivate them to establish own e-stores.
• Omnichannel competition
  Many brand companies expand the direct contact to their consumers. They block wholesale spaces with self-marketed brand zones, establish e-stores or own retail chains and link their channel strategies as omnichannel-strategy.
• Acceleration and stronger aggressiveness in competition
  The increasing integration of delivery and marketing channels as well as increasing investments in product innovations have a significant impact: even shorter product life cycles and a stronger price aggressiveness in the market.
• Internationalisation
  Conquering international growth markets provides huge potentials. Likewise this is also a challenge for the current product or service ranges as well as for standards and structures. Moreover the internationalisation of wholesalers is challenging the international price structures of brand companies.
• Strategic IT
  The availability of increasing data volumes requires custom-fit strategies to evaluate this data reasonably and effectively.