360° Formats management for all-around success
We consult retailers in the conception of growth-oriented store-formats. In this respect we define jointly our customers strategic positions and targets to embed them consecutively regarding design, implementation and steering. We call this holistic, comprehensive approach the TME end-to-end approach.
Strategy:
- Assessment and optimisation of current format portfolio versus new format development
- Definition of der format specific customer target groups
- Definition of international target markets
- Characterisation of milieu-related target locations
- Positioning: consistency with brand DNA, distinct separation towards own formats and competitors
- Involvement in the company wide channel policy (single-, multi-, omnichannel)
Design:
- Specification of positioning conform design elements
- Concretion of experience, image and design concepts (incl. creative steering)
- Definition of real estate, space and zone concepts
- Guidelines for product selection
- Specification of service concept
- Documentation style guide
- Definition and documentation of in-store processes
- Development and documentation of bran, format and process conform employee training
Steering:
- Definition of format-related performance indicators (KPI)
- Organisation structure and steering processes in- and above-store