360° Formats management for all-around success

We consult retailers in the conception of growth-oriented store-formats. In this respect we define jointly our customers strategic positions and targets to embed them consecutively regarding design, implementation and steering. We call this holistic, comprehensive approach the TME end-to-end approach.


  • Assessment and optimisation of current format portfolio versus new format development
  • Definition of der format specific customer target groups
  • Definition of international target markets
  • Characterisation of milieu-related target locations
  • Positioning: consistency with brand DNA, distinct separation towards own formats and competitors
  • Involvement in the company wide channel policy (single-, multi-, omnichannel)


  • Specification of positioning conform design elements
  • Concretion of experience, image and design concepts (incl. creative steering)
  • Definition of real estate, space and zone concepts
  • Guidelines for product selection
  • Specification of service concept
  • Documentation style guide
  • Definition and documentation of in-store processes
  • Development and documentation of bran, format and process conform employee training


  • Definition of format-related performance indicators (KPI)
  • Organisation structure and steering processes in- and above-store