Marketing- & Sales Concepts

Challenges:

• Real estate strategy incl. usage and user cluster is defined
• How can users for the real estates be found
• How can a sustainable business relation with user clusters be established, particularly as real estate decisions of the users are always time critical

Project approach

• Preparation of a marketing concept incl. documents
• Definition of user clusters and identification of „right“ contacts in the target clusters
• Preparation of detailed requirements per target cluster
• Definition of communication concept per target cluster
• Establishment of continuous communication

Results

• Functional and sustainable communication channels have been established
• Sustainable sales success