Marketing- & Sales Concepts
Challenges:
- Real estate strategy incl. usage and user cluster is defined
- How can users for the real estates be found
- How can a sustainable business relation with user clusters be established, particularly as real estate decisions of the users are always time critical
Project approach
- Preparation of a marketing concept incl. documents
- Definition of user clusters and identification of „right“ contacts in the target clusters
- Preparation of detailed requirements per target cluster
- Definition of communication concept per target cluster
- Establishment of continuous communication
Results
- Functional and sustainable communication channels have been established
- Sustainable sales success