Product Development and Customer-Specific Solutions

Challenges

• High competition pressure
• Very professional market environment
• Cost and success pressure through decrease of margins and coverage amounts
• High innovation pressure

Project approach

• Identification of market niches resp. innovation scopes
• Preparation of market analysis, framework conditions and legal minimum requirements for innovative real estate service products
• Analysis of customer requirements
• Support in development of innovative service products
• Feasibility studies, scenario analysis and depiction of business cases
• Support in pricing process
• Attendance in processes from product idea to marketability and implementation

Results

• Development of marketable and innovative service level range incl. marketing and roll-out strategy
• Improvement of corporate image via innovative and marketable product developments
• Improvement of market position via strengthening of USP