Product Development and Customer-Specific Solutions
Challenges
- High competition pressure
- Very professional market environment
- Cost and success pressure through decrease of margins and coverage amounts
- High innovation pressure
Project approach
- Identification of market niches resp. innovation scopes
- Preparation of market analysis, framework conditions and legal minimum requirements for innovative real estate service products
- Analysis of customer requirements
- Support in development of innovative service products
- Feasibility studies, scenario analysis and depiction of business cases
- Support in pricing process
- Attendance in processes from product idea to marketability and implementation
Results
- Development of marketable and innovative service level range incl. marketing and roll-out strategy
- Improvement of corporate image via innovative and marketable product developments
- Improvement of market position via strengthening of USP