Strategy and Positioning


  • Housing  companies and property investors/portfolio holders have to adapt more and more to requirements of their owners
  • Labelled by the capital market or by state tasks the corporate strategy has to find the optimal answers

Project approach

  • Assessment of strategic requirements for the company
  • Status quo recording of corporate strategy and former target achievement
  • Implementation in the form of a SWOT analysis
  • Comparison of SWOT results with state-of-the-art solutions
  • Preparation of various strategy models and start of a strategy discussion
  • Moderation of strategy dialogue and processing of current issues
  • Preparation of strategy paper
  • Preparation implementation and communication concept


  • Realisable strategy underpinned with measures